Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 57% (14 reviews)
Reach is the number of different people who are exposed an advertising message at least once Frequen...View the full answer
Answered By
Bhartendu Goyal
Professional, Experienced, and Expert tutor who will provide speedy and to-the-point solutions. I have been teaching students for 5 years now in different subjects and it's truly been one of the most rewarding experiences of my life. I have also done one-to-one tutoring with 100+ students and help them achieve great subject knowledge. I have expertise in computer subjects like C++, C, Java, and Python programming and other computer Science related fields. Many of my student's parents message me that your lessons improved their children's grades and this is the best only thing you want as a tea...
3.00+
2+ Reviews
10+ Question Solved
Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
Question Posted:
Students also viewed these Marketing questions
-
Define the terms reach, frequency, and impact.
-
What are reach and frequency, and how do they differ?
-
Media planning involves a tradeoff between reach and frequency. Explain what this means and give examples of when reach should be emphasized over frequency and vice versa.
-
Michael Mayfield, the president of Mendo Mill and Lumber Co., in California, received a notice of a legal claim from Edward Starski. The claim alleged that a stack of lumber had fallen on a customer...
-
Estimate the R-values for a 2-inch-thick fiberglass board and a 1-inch-thick polyurethane foam layer. Then compare their respective conductivity-times-density products if the density for fiberglass...
-
Assume that the United States, as a steel-importing nation, is large enough so that changes in the quantity of its imports influence the world price of steel. The U.S. supply and demand schedules for...
-
Consider a 3 -year \(10 \%\) coupon bond. The underlying short rate of interest follows a lattice with initial value of \(R=1.15\) and then has an factor of 1.02 , a down factor of .99 , and...
-
SCHEDULE OF COST OF GOODS MANUFACTURED Prepare a schedule of cost of goods manufactured for Tomas Company for the year ended June 30, 20-2. Information to prepare the schedule is as follows: Work in...
-
5. In an arithmetic sequence, the 5th term is 2 and the 9th term is -10. Show all work for each of the following: a) Determine the common difference of the sequence. b) Find the first term of the...
-
The Case Study - "Lemonade: Delighting Insurance Customers with AI and Behavioral Economics". 1. How do you explain the phenomenal growth experienced by Lemonade? 2. Does Lemonade create a unique...
-
Write a job specification for media planners and media buyers, outlining the main tasks facing each.
-
Explain why the cost per thousand method is so flawed.
-
Explain the concept of ballooning.
-
Francis acquired an oil painting for 11,500 in March 1980. He sold the painting for 87,500 in March 2022. Compute the chargeable gain or allowable loss arising on this disposal if the painting's...
-
In January 1981, Norman bought a freehold building for use in his business at a cost of 120,000. The building had a market value on 31 March 1982 of 125,000. In June 2015 he sold the building for...
-
In June 2013, Gillian was given shares with a market value at that time of 6,000. In November 2019 she made a successful claim to the effect that these shares now had a negligible value of only 80....
-
Calculate the CGT payable in relation to each of the following disposals, assuming in each case that the annual exemption is fully utilised against other gains, that there are no allowable losses and...
-
Jon bought a chargeable asset for 23,000 in May 1980. He incurred enhancement expenditure of 10,000 in June 1981 and a further 14,000 in July 1999. The asset was valued at 58,500 on 31 March 1982 and...
-
A Verilog module has inputs A and B and outputs C and D. A and B are initially high. Whenever A goes low, C will go high 5 ns later, and if A changes again, C will change 5 ns later. D will change if...
-
The age-old saying for investing is "buy low and sell high," but this is easier said than done. Investors who panic about falling prices sell their investments, which in turn lowers the price and...
-
A packaged goods company plans to introduce a new bath soap that differs from competitive soaps by virtue of a distinct new fragrance. Should sampling be used to introduce the product? Discuss.
-
Rather than offering discounts in the form of coupons, why dont brand managers simply reduce the prices of their brands?
-
Using Table 19.3 as a rough guide, calculate the full cost per redeemed coupon given the following facts: (1) face value = 75 cents; (2) 20 million coupons distributed at $7 per thousand; (3)...
-
java code ReadFile Create-a linked list from an input file (input.txt) that contains an even number of first names. The number of items in the file is unknown. Split Create-a split function that...
-
Complete a method named findValue which accepts an IntArray and an Int value and returns whether the array contains the passed value. Your method should not modify the passed array. However, you...
-
Write program Sum.java that just prints the strings that it is given at the command line, one per line. If nothing is given at the command line, print "No arguments". Modify your program (Make a copy...
Study smarter with the SolutionInn App