Yoplait recently introduced a new product to the market called Yoplait Tubes that is targeted to children.

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Yoplait recently introduced a new product to the market called Yoplait Tubes that is targeted to children. Visit the Yoplait website and learn about this product. Now, assume the role of the product manager responsible for Yoplait Tubes. You have been asked to modify the market for this product. Do you think this product can be adapted for the adult market? Devise a plan for testing the product concept with 25- to 45-year-olds. What factors would be critical to your test? What questions would you ask the testers?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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