1. Why is it important for marketing communications functions to be integrated? 2. Research Boston Pizza's We'll...
Question:
2. Research Boston Pizza's "We'll Make you a Fan" campaign and list examples of the various IMC categories.
3. Did BP risk losing, or alienating, customers who weren't necessarily sports fans? Explain your response.
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1 According to the integrated marketing communications IMC app...View the full answer
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Related Book For 
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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