Question: 1. Why is it important for marketing communications functions to be integrated? 2. Research Boston Pizza's We'll Make you a Fan campaign and list examples

1. Why is it important for marketing communications functions to be "integrated"?
2. Research Boston Pizza's "We'll Make you a Fan" campaign and list examples of the various IMC categories.
3. Did BP risk losing, or alienating, customers who weren't necessarily sports fans? Explain your response.

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