You are a consultant to the marketing department of a business preparing to launch an ad campaign for a new product. The company can afford to run ads during one TV show, and has decided not to sponsor a show with sexual content. You read the study described in Exercise 75, and then use a computer to create a confidence interval for the difference in mean number of brand names remembered between the groups watching violent shows and those watching neutral shows.
TWO-SAMPLE T
95% CI FOR MU viol – MU neut: (-1.578, -0.602)
a) At the meeting of the marketing staff, you have to explain what this output means. What will you say?
b) What advice would you give the company about the upcoming ad campaign?