Question: You are a new member of the marketing organization for a 10-year-old, rapidly growing retailer with $2.7 billion in annual sales and 85 stores located

You are a new member of the marketing organization for a 10-year-old, rapidly growing retailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states. You were hired away from Macy's with a nice salary increase and were promised an opportunity to influence the e-commerce plans of your new employer. The retailer has been a somewhat reluctant participant in B2C e-commerce with its own Web site since 2006. "Everybody else is doing it so I guess we should too" has been the firm's attitude. Results have been disappointing, with the little additional sales generated barely offsetting the cost to outsource the Web hosting of the site. The Web site is currently viewed as another link in the company's multichannel marketing approach. You are convinced that e-commerce could play a much bigger role in your firm's future and have asked for a few minutes with the VP of Marketing to present your ideas. What would you say?

Step by Step Solution

★★★★★

3.40 Rating (162 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

You may be of the opinion that the new member could suggest that the org... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1339-B-A-A-B-I(114).docx

120 KBs Word File

Students Have Also Explored These Related Leadership Questions!

You've been in your new job as human resources director for only a week, and already you have a major personnel crisis on your hands. Some employees in the marketing department got their hands on a...

You, CA, are employed at Beaulieu & Beauregard, Chartered Accountants. On November 20, 20X5, Domenic Jones, a partner in your firm, sent you the following email: Our firm has been reappointed...

In order to monitor and control its operations, your company prepares monthly financial statements. An executive meeting is held in the latter part of each month to review the previous month's...

CASE STUDY Tesco: from domestic operator to multinational giant Michelle Lowe and Neil Wrigley This case considers the emergence of Tesco plc as ane of the world 's leading muttinational retailers....

Read the case study above and answer the following questions: How did Nintendo successfully recreate the home video game business following the Atari-era boom and bust? How was Nintendo able to...

MGMT 479- Strategic Management ANALYZING A CASE STUDY (Revised January 25, 2016) Rubric for Case Study - Maximum Points Available (100 Points) The purpose of the case study is to let you apply the...

Answer the following questions after reviewing the annual report From the Management Report and Audit Report: a) What information does the Management Report (Not MD&A) convey? b) Which audit company...

Please provide detailed explainations for methods, Analysis and results and recommendations and conslusions. Thank you. VF Brands: Global Supply Chain Strategy It was August 2009. Chris Fraser,...

Walmart's Global Strategy Case: 3. How would you characterize Walmarts Latin America strategy? What countries were targeted as part of this strategy? What potential does this region bring to Walmarts...

Define conflict management include the idea that it is dynamic and not always bad for the project.

[Q1] (a) Find a differential equation (DE) whose general solution is y = (c, +ct )e +c, cost +c, sint

16 Arun and Marcus are discussing inequalities. Read what they say. Write each pair of inequalities as one inequality using i Arun's method ii Marcus's method. b a y 12 y4andy0 d x>7 and x25 x > 10...

During the Great Depression years, 19303, the currency ratio c rose dramatically. What do you think happened to the money supply? Why?

What is the difference between logical and physical design?

What are the advantages and disadvantages of in house developed software?

What is an RFP? What is typically included in one? How is it used?

Instructions: Complete each of the following four problems using the TVOM calculations within Excel. The assignment MUST be done on an Excel spreadsheet (you will need to create your own spreadsheet)...

b VEE Paradoxically, liquidity problems with receivables and/or inventory means that the current ratio is higher than when there are no such liquidity problems True o Falso

In recent years, fishermen have suffered financial hardship because of shortened fishing seasons, reduced catches and lower market prices. Moreover, fishermen have complained about price fluctuations...