You are chief operating officer of a Germany-based telecommunications firm considering a joint venture inside China with a Chinese firm. The consultant you've hired to help you through the negotiations has just informed you that ethical concerns can arise when international companies consider a cooperative form of market entry (such as a joint venture) with a local partner. This is especially true when each partner contributes personnel to the venture because cultural perspectives cause people to see ethical decisions differently. This is of special concern to you because the venture plans to employ people from both China and Germany-which have very different cultural backgrounds. Is there anything that your two companies can do to establish ethical principles in such a situation-either before or after formation of the cooperative arrangement? Can you think of a company that succeeded in the face of such difficulties?