You have a great idea for an Internet-based start-up business. A friend advises you to clearly link your business idea to potential customers and then describe it well in a business plan. "You won't succeed without customers, she says, and you'll never get a chance if you can't attract financial backers with a good business plan." Questions: What questions will you ask and answer to ensure that you are customer-focused in this business? What are the major areas that you would address in your initial business plan?