You have been asked by the head of marketing to design an instrument by which your private,
Question:
A. Stability or test-retest reliability
B. Equivalence
C. Internal consistency
D. Content validity
E. Predictive validity
F. Construct validity
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Assume that the instrument has about several scale items ordinal or interval data and is administered to respondents and their parents at the end of e...View the full answer
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Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
Question Posted:
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