You have been hired as a marketing research analyst by a major consumer marketing company in the

Question:

You have been hired as a marketing research analyst by a major consumer marketing company in the country. Your boss, the project director, is not well trained in statistical methods and wonders why it is necessary to do one-way ANOVA when a series of t-tests will do the job. Convince your boss (a student in your class) of the merits of conducting one-way ANOVA.