Question: You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in
● Production layout
● Review plant costs
● Market testing
● Select distributors
● Analyze selling cost
● Lay out artwork
● Analyze customer reactions
● Approve artwork
● Storage and shipping costs
● Introduce at trade show
● Select salespeople
● Distribute to salespeople
● Train salespeople
● Establish billing procedure
● Train distributors
● Establish credit procedure
● Literature to salespeople
● Revise cost of production
● Literature to distributors
● Revise selling cost
● Print literature
● Approvals*
● Sales promotion
● Review meetings*
● Sales manual
● Final specifications
● Trade advertising
● Material requisitions
(* Approvals and review meetings can appear several times.)
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