You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in your schedule. Arrange these elements into a work breakdown structure (down through level 3), and then draw the arrow diagram. You may feel free to add additional topics as necessary. ● Production layout ● Review plant costs ● Market testing ● Select distributors ● Analyze selling cost ● Lay out artwork ● Analyze customer reactions ● Approve artwork ● Storage and shipping costs ● Introduce at trade show ● Select salespeople ● Distribute to salespeople ● Train salespeople ● Establish billing procedure ● Train distributors ● Establish credit procedure ● Literature to salespeople ● Revise cost of production ● Literature to distributors ● Revise selling cost ● Print literature ● Approvals* ● Sales promotion ● Review meetings* ● Sales manual ● Final specifications ● Trade advertising ● Material requisitions (* Approvals and review meetings can appear several times.)
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