You work for a mid-sized machinery firm that has never sold anything abroad. Top managers have asked

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You work for a mid-sized machinery firm that has never sold anything abroad. Top managers have asked you to identify the top five potential markets that your firm can focus on in its initial efforts to develop export markets. Please prepare a report to present why you have selected those five countries.
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Global Business

ISBN: 978-1305500891

4th edition

Authors: Mike W. Peng

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