Question: Young Joon Corp. is considering marketing two new graphing calculators, named Speed-Calc 4 and Speed-Calc 5. According to recent market research, the two products will

Young Joon Corp. is considering marketing two new graphing calculators, named Speed-Calc 4 and Speed-Calc 5. According to recent market research, the two products will surpass the current competition in both speed and quality and would be welcomed in the market. Customers would be willing to pay $98 for Speed-Calc 4 and $110 for Speed-Calc 5, based on their projected design capabilities. Both products have many uses, but the primary market interest comes from college students. Current production capacity exists for the manufacture and assembly of the two products. The company has a minimum desired profit of 25 percent above all costs for all of its products. Current activity-based cost rates are as follows:

Materials/parts handling ...$1.20 per dollar of direct materials and purchased parts cost

Production .......8.00 per machine hour

Marketing/delivery ....4.40 per unit of Speed-Calc 4

6.20 per unit of Speed-Calc 5

Design engineering and accounting estimates to produce the two new products are as follows:


Young Joon Corp. is considering marketing two new graphing calcu


Required
1. Compute the target costs for each product.
2. Compute the projected total unit cost of production and delivery.
3. Using the target costing approach, decide whether the products should beproduced.

Speed-Calc 4 Speed-Calc 5 80,000 Projected unit demand Per-unit data 100,000 Direct materials cost Computer chip cost Production labor S5.50 $10.60 $7.50 $11.70 Hours Hourly labor rate 1.2 $16.00 $16.00 Assembly labor Hours Hourly labor rate 0.6 $12.00 0.5 $12.00 1.2 Machine hours

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1 Target costs computed SpeedCalc 4 9800 125 7840 SpeedCalc 5 11000 125 8800 2 Projected total unit ... View full answer

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