Your employer, a commercial marketing research firm, has contracted to perform a study whose objective is the
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Your employer, a commercial marketing research firm, has contracted to perform a study whose objective is the investigation of usage patterns and brand preferences for premixed infant formula among migrant farmworkers in the southeastern United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information. What potential problems might arise in design and adininistration due to the unique nature of the population in question? List these problems and provide solutions. What method of administration will you recommend?
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In addition to problems normally encountered in projects of this type the nature of the population to be studied will pose unique problems Listed belo...View the full answer
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Related Book For 
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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