Question: 1. Based on the concept of customer value-based pricing, explain Spirit Airlines' success. 2. Does Spirit Airlines employ good-value pricing or value-added pricing? Explain. 3.

1. Based on the concept of customer value-based pricing, explain Spirit Airlines' success.
2. Does Spirit Airlines employ good-value pricing or value-added pricing? Explain.
3. Does Spirit's pricing strategy truly differentiate it from the competition?
4. Is Spirit's pricing strategy sustainable? Explain.
5. What changes _____ if any ____ would you recommend that Spirit make?

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1 Setting price based on buyers perceptions of value rather than on the sellers cost In short Spirit does not start with its costs and mark up by a certain percentage to arrive at price Rather it simp... View full answer

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