Various federal agencies impact marketing activities. Research each agency listed below, discuss the elements of marketing that

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Various federal agencies impact marketing activities. Research each agency listed below, discuss the elements of marketing that are impacted by that agency, and present a recent marketing case or issue on which each agency has focused.
a. Federal Trade Commission (www.ftc.gov)
b. Food and Drug Administration (www.fda.gov)
c. Consumer Product Safety Commission (www.cpsc.gov)

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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