You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2 5 million) turbine generators to Power Utility companies You have been contacted by the Ever sure Utility Corporation in Anytown, USA Identify the buying center you are likely to find inside the company and how you would market the generators to the buying center group

Question: You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2-5 million) turbine generators to Power Utility companies. You

You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2-5 million) turbine generators to Power Utility companies. You have been contacted by the Ever-sure Utility in Anytown, USA. Identify the buying center you are likely to find inside the company and how you would market the generators to the buying center group.

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