1. Describe Target's marketing communications strategy. What has the company done well over the years? 2. What...
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1. Describe Target's marketing communications strategy. What has the company done well over the years?
2. What are the risks and challenges associated with Target's marketing communications mix? Have these changed over the years? Explain.
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1 Target has done everything well in terms of an integrated marketing communications strategy x its message is consistent accessible to consumers recognizable to consumers worldwide strong sales promotions public relations and publicity events and experiences interactive and wordofmouth selling and direct marketing Target has developed an effective communication ...View the full answer
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