1. How are channel management and PWC's commitment to customer service linked? 2. What is unique about...

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1. How are channel management and PWC's commitment to customer service linked?
2. What is unique about PW & C's channel management?
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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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