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Given that marketers constantly strive to better understand their target markets, explain the value of psychographics or lifestyle as well as the popular systems that
Given that marketers constantly strive to better understand their target markets, explain the value of psychographics or lifestyle as well as the popular systems that quantify lifestyle (e.g. vals).
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0132163927
