1) How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its...

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1) How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?
2) Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:42 AM

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How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?
Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?
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1) How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its...

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1 Louis Vuitton can increase its emotional branding ...View the full answer

Marketing Management

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