Question: 1) How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet? 2) Is the counterfeiting of Louis Vuitton

1) How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?
2) Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?

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