1. How does Starbucks link its social responsibility goals of being a good corporate citizen with its...

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1. How does Starbucks link its social responsibility goals of being a good corporate citizen with its business goals of aggressive growth?
2. What are the risks that Starbucks takes by attempting to influence how coffee growers treat their employees and use the land where they grow coffee?
3. Which strategy for managing stakeholders most closely corresponds to the way Starbucks responded to criticisms it received form the “fair trade” movement? Be able to justify your choice.
Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
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Management People Performance Change

ISBN: 978-0132176408

1st edition

Authors: Luis R. Gomez Mejia, David B. Balkin

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