1. How has Apple implemented the marketing concept? 2. Describe the role of Apple stores as an...

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1. How has Apple implemented the marketing concept?

2. Describe the role of Apple stores as an important part of its marketing strategy?

3. What will Apple need to do to maintain product innovation and customer loyalty?

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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