1. Larry is considering reorganizing. What should he do? 2. What are the advantages of keeping a...

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1. Larry is considering reorganizing. What should he do?
2. What are the advantages of keeping a functional organizational structure? What are the disadvantages?
3. What might he gain from a team structure? Are there any risks in moving to this form of organization?
4. What should Larry do about directing and controlling his project managers?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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