1. What are the different ways in which Clearly Contacts can segment the vision-care market? 2. By...
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2. By offering a wide assortment of products, is Clearly Contacts behaving like a mass marketer? Justify your answer.
3. What are some possible niche segments in the vision-care market that the company could consider serving?
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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