Some critics vigorously denounce the practice of brand extensions, as they feel that too often companies lose
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Line extensions can endanger brands versus line extensions are an important brand growth strategy.
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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