1. What human resource trends described in this chapter are behind the situation faced by Jill McBride?
2. What advice to McBride would you add, beyond the recommendations given in this case?

Business is starting to creep upward at some small companies. And employees who have gone without raises or had their salaries cut over the past two years are hoping that more money coming in will lead to a raise in the near future. But owners who need to rebuild their businesses may not be able to give those raises. They may need to put the revenue toward equipment purchases they’ve had to put off. Or they may need to travel to more trade shows to prospect for new customers.