1. What is My Starbucks Idea? 2. What has the Starbucks CRM achieved? How does it help...

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1. What is My Starbucks Idea?
2. What has the Starbucks CRM achieved? How does it help the bottom line?
3. Which software platform is behind the Starbucks CRM system?
4. Is My Starbucks Idea a typical crowdsourcing project? Discuss.
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