Compare and contrast business-to-business and consumer advertising in terms of audiences, media, and promotional techniques.

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:35 AM

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Compare and contrast business-to-business and consumer advertising in terms of audiences, media, and promotional techniques.

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Businesstobusiness B2B advertising is not seen by the average person because it is aimed at retail s...View the full answer

Kleppners Advertising Procedure

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