Define corporate chain, voluntary chain, retailer cooperative, and franchise, and give an example of each.

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:42 AM

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Define corporate chain, voluntary chain, retailer cooperative, and franchise, and give an example of each.

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Corporate chains are two or more outlets that are commonly owned and controlled They have many advan...View the full answer

Marketing An Introduction

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