A. Describe how credibility forms a basis for persuasion. B. Explain how the tone and style of

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A. Describe how credibility forms a basis for persuasion.
B. Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice, and positivity affect how message recipients respond.
C. Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.

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A Persuasion is needed only when others question you your organization your products or services andor your ideas In other words you need to persuade only when a gap in trust exists or when your audience doubts your credibility B Applying personal touch shows that you value others and understand their needs Most people are more likely to be persuaded when they know you care about them individually Tangible statements show that the message focuses on the needs of the audience Actionoriented language provides excitement and enthusiasm for your products services or ideas Expressing or otherwise showing confidence helps audience members sense the value of a product service or idea Offering choice is a crucial strategy in the posttrust era Colleagues clients and customers expect to have choice and are likely to dismiss products services or ideas that feel like hard sells Finally positivity helps gain attraction to products services or ideas for their merits rather than the deficiencies of competing products services or ideas C The AIM planning process for persuasive messages involves extensive planning Understanding your audience involves carefully identifying their needs and wants understanding how they best learn and process information and understanding which methods of influence most impact them Developing your ideas carefully means that you understand your products services and ...View the full answer

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