According to Maslow, what is the difference between needs and motives? How can marketers make use of

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According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?

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Accounting Information Systems The Processes and Controls

ISBN: 978-1118162309

2nd edition

Authors: Leslie Turner, Andrea Weickgenannt

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Question Posted: Mar 21, 2018 04:35 AM

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According to Maslow, what is the difference between needs and motives? How can marketers make use of

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Accounting Information Systems The Processes and Controls

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