Assume you are in charge of advertising a product that is marketed specifically to college students. Identify

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Assume you are in charge of advertising a product that is marketed specifically to college students. Identify seven contact methods (include no more than two forms of mass media advertising) you might use to reach this audience.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:37 AM

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Assume you are in charge of advertising a product that is marketed specifically to college students. Identify

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1 Sponsor a school activity such as a sporting event Greek activity academic club or ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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