Mose Ga Twife This Individual assignment asks you to do a practical business situation review for...

 

Transcribed Image Text:

Mose Ga Twife This Individual assignment asks you to do a practical business situation review for a business research topic. As discussed in e-class, you are assigned a specific topic; see list posted below. You will investigate 'the landscape' of a 'new-to-your-company' opportunity-the_category (see list below). You are to summarize the market for a services firm (from a somewhat related category) contemplating entering this category: Home Electronics retailers in Canada if your student number's last digit is a 1 Pet retail if your student number's last digit is a 2 Dry Cleaning retail shops/services in Canada if your student number's last digit is a 3 or 4 Auto Body Repair in Canada if your student number's last digit is a 5 or 6 Movie Theatres if your student number ends in a 7 Furnace Service eg Installation (or furnace and air conditioning) if your student number's last digit is an 8 Water Conditioner (Culligan-type services) if your student number's last digit is a 9 Home appliances retail category in Canada if your student number's last digit is a 0 These Core Contents should include this review of Formal Sources eg (i) (ii) (iii) (iv) (v) Retail market value (sales transaction revenue), identity of major channels of distribution for your assigned geography. Consumer Data eg buyer profiles, consumer profiles for your assigned geography, Canada. List the different Category Segments eg differing 'needs' for ice cream it might be Dairy & nondairy, cartons vs tubs vs treats/ confections, Buk size vs single serve, etc. Brands and companies (NB: some companies may have several brands; specify who owns each) & market share if available. Describe or profile a 'Heavy User'; le those who purchase/use most often- use Vividata and/or Statista (include & cite data) Mose Ga Twife This Individual assignment asks you to do a practical business situation review for a business research topic. As discussed in e-class, you are assigned a specific topic; see list posted below. You will investigate 'the landscape' of a 'new-to-your-company' opportunity-the_category (see list below). You are to summarize the market for a services firm (from a somewhat related category) contemplating entering this category: Home Electronics retailers in Canada if your student number's last digit is a 1 Pet retail if your student number's last digit is a 2 Dry Cleaning retail shops/services in Canada if your student number's last digit is a 3 or 4 Auto Body Repair in Canada if your student number's last digit is a 5 or 6 Movie Theatres if your student number ends in a 7 Furnace Service eg Installation (or furnace and air conditioning) if your student number's last digit is an 8 Water Conditioner (Culligan-type services) if your student number's last digit is a 9 Home appliances retail category in Canada if your student number's last digit is a 0 These Core Contents should include this review of Formal Sources eg (i) (ii) (iii) (iv) (v) Retail market value (sales transaction revenue), identity of major channels of distribution for your assigned geography. Consumer Data eg buyer profiles, consumer profiles for your assigned geography, Canada. List the different Category Segments eg differing 'needs' for ice cream it might be Dairy & nondairy, cartons vs tubs vs treats/ confections, Buk size vs single serve, etc. Brands and companies (NB: some companies may have several brands; specify who owns each) & market share if available. Describe or profile a 'Heavy User'; le those who purchase/use most often- use Vividata and/or Statista (include & cite data)