Balanced Scorecard objectives, cause-and-effect linkages for different value propositions Required
(a) Use the objectives below to develop appropriate cause-and-effect linkages across the Balanced Scorecard’s four perspectives for the low-total-cost value proposition.
(1) Increase profit.
(2) Decrease process defects.
(3) Increase customer satisfaction.
(4) Improve employees’ process improvement skills.
(5) Decrease cost of serving customers.
(6) Increase revenues.
(b) Use the objectives below to develop appropriate cause-and-effect linkages across the Balanced Scorecard’s four perspectives for the product leadership value proposition.
(1) Increase number of products that are first on the market.
(2) Decrease product development time from idea to market.
(3) Increase profit.
(4) Reduce turnover of key design personnel.
(5) Increase number of new customers.
(6) Increase revenues.
(c) Use the objectives below to develop appropriate cause-and-effect linkages across the Balanced Scorecard’s four perspectives for the customer solutions value proposition.
(1) Increase revenues.
(2) Increase customer satisfaction with employees’ assistance.
(3) Increase number of products cross-sold to customers.
(4) Increase employees’ customer relationship skill levels.