Briefly explain IMC in relation to online marketing. Use examples to illustrate the role of two online

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Briefly explain IMC in relation to online marketing. Use examples to illustrate the role of two online marketing communications tools such as email, search engine marketing or video.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Briefly explain IMC in relation to online marketing. Use examples to illustrate the role of two online

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The integrated marketing communications process or IMC a...View the full answer

Marketing Communications Management Analysis Planning Implementation

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