Compare and contrast the four major types of marketing channels for consumer products. Through which type of

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Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed?
a. New automobiles
b. Saltine crackers
c. Cut-your-own Christmas trees
d. New textbooks
e. Sofas
f. Soft drinks

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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