Conduct some secondary research on consumer and trade promotion budgets and spending patterns in various industries. Is there undue pressure placed on marketing organizations to spend more on trade pro-motions and less on other activities? Does the situation vary from one industry to another?
Conduct some secondary research on consumer and trade promotion budgets and spending patterns in various industries. Is there undue pressure placed on marketing organizations to spend more on trade pro-motions and less on other activities? Does the situation vary from one industry to another?
This problem has been solved!
Do you need an answer to a question different from the above? Ask your question!
Related Book For 
Integrated Marketing Communications Strategic Planning Perspectives
4th edition
Authors: Keith J. Tuckwell
ISBN: 978-0133157871