Create a Strategic Integrated Marketing Plan for an organization. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.
Include the following:
• Develop an executive summary
• Incorporate corporate mission, goals, and objectives
• Detailed marketing goals
• Establish marketing objectives
• Include overall marketing strategy
• Detail marketing implementation
• Include an internal marketing program
•Include an external marketing program
• Determine the product price
• Explain the distribution promotion
• Identify target groups within the organization
• Show external customer groups or targets