Describe the Hollingshead Index of Social Position. Why is occupation weighted more heavily? Would this weighting hold

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Describe the Hollingshead Index of Social Position. Why is occupation weighted more heavily? Would this weighting hold in other cultures?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:36 AM

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Describe the Hollingshead Index of Social Position. Why is occupation weighted more heavily? Would this weighting hold

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Occupation is rated on a sevenpoint scale and then wei...View the full answer

Consumer Behavior Building Marketing Strategy

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