Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide

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Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:10 AM

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Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide

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Customerdriven companies research customers deeply to learn about their desires gather new product i...View the full answer

Principles of Marketing

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