Differentiate between points of difference and points of parity. Point of Difference (POD): Points of Parity (POP):

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Differentiate between points of difference and points of parity. Point of Difference (POD): Points of Parity (POP): How do they relate to branding?
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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