Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the

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Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:30 AM

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Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the

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Retailing includes all the activities involved in selling products or services directly to final con...View the full answer

Principles of Marketing

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