Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research

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Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research

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Research is conducted in other marketing communications areas Sponsorship these day...View the full answer

Marketing Communications Management Analysis Planning Implementation

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