Explain what is meant by the term 'research and evaluation' in marketing communications' terms.
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Explain what is meant by the term 'research and evaluation' in marketing communications' terms.
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The focus should deal with issues such as the tensions between the c reative process ...View the full answer
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Related Book For 
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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