Question: Discuss the two sales response models described in the text. Explain the differences between the two models. Provide examples of type of products that might

Discuss the two sales response models described in the text. Explain the differences between the two models. Provide examples of type of products that might follow each of these response curves.

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The sshaped response curve makes the assumption that certain levels of advertising expenditures must be reached before any noticeable impact on sales ... View full answer

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