Discuss the two sales response models described in the text. Explain the differences between the two models.
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The sshaped response curve makes the assumption that certain levels of advertising expenditures must be reached before any noticeable impact on sales ...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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