Using the BDI and CDI indices, explain the least desirable market situation for marketers. Provide an example.
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BDI compares the percentage of the brands total Canadian sales in a given market area with the perce...View the full answer
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Somshukla Chakraborty
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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