Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR

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Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR

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Marketing Communications Management Analysis Planning Implementation

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