Do consumers rely on one type of decision rule or another? Can the rules be used together?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:24 AM

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Do consumers rely on one type of decision rule or another? Can the rules be used together?

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Consumers use any and all of the decision rules The lex...View the full answer

CB4

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