What is the difference between evaluative and determinant criteria? What attributes do you consider to be evaluative

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What is the difference between evaluative and determinant criteria? What attributes do you consider to be evaluative and determinant criteria in the selection of a new TV? A new car?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:24 AM

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What is the difference between evaluative and determinant criteria? What attributes do you consider to be evaluative

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Evaluative criteria are the attributes features or product benefits that con...View the full answer

CB4

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