Evaluate the following subject lines. Is one subject line in each group clearly best? Or does the “best” line depend on company culture, whether the message is a paper memo or an e-mail message, or on some other factor?
1. Subject: Request
Subject: Why I Need a New Computer
Subject: Increasing My Productivity
2. Subject: Who Wants Extra Hours?
Subject: Holiday Work Schedule
Subject: Working Extra Hours During the Holiday Season
3. Subject: Student Mentors
Subject: Can You Be an E-Mail Mentor?
Subject: Volunteers Needed
4. Subject: More Wine and Cheese
Subject: Today’s Reception for Japanese Visitors
Subject: Reminder
5. Subject: Reducing Absenteeism
Subject: Opening a Day Care Center for Sick Children of Employees
Subject: Why We Need Expanded Day Care Facilities